Edition #107
Today, we recommend the new songs by Lov3less, Hearts, True Faith, ÄTNA, and Lost in Lona.
We are headed for a collision. We clash with glossy pop and shrieking guitars, with wobbling synths and meandering voices, with stadium-grand attitude and dark underground, with uplifting fears. There are contrasts and juxtapositions in today's songs, but underlining all of them is a passion to make it work nonetheless.
Lov3less – MMMami Mami
Glossy pop clashes with abrasive guitars. Dutch artist and activist for inclusivity and safe work in the music business Simone van Vugt, aka Lov3less, delivers with MMMami Mami a cheeky celebration of queer sex. The track rattles and shakes, stomps and punches. The bass is monumental.
Hearts – In Over Our Heads
In Over Our Heads—an honest portrayal of the mundane struggles in everyday life by four guys trying to make it as musicians. The Swedish-UK love story that is Hearts pushes the indie rock to its maximum capacity. In Over Our Heads is fast, loud, and overwhelming—a perfect soundtrack for sweaty ecstasy.
ÄTNA – Lucky Dancer
The addictive flow of Lucky Dancer's beat, juxtaposed with Inéz Schaefer's meandering voice, makes the German electronica duo ÄTNA's latest single release extremely captivating. Dreams hit the dancefloor in wafts, the sky expands with each wobbling synth line. This is the archaic soundtrack of the future.
True Faith – The Means (feat. Dutch Experts)
After their stunning single In Vain, Boston's post-punk innovators True Faith return in a collaboration with Dutch Experts. Are you ready for a collision of stadium rock-like vocalisation and post-punk's gloomy nature? The Means masters the unlikely combination exceptionally while the drums relentlessly whip adrenaline through the veins.
Lost in Lona – Lose It All
Has loss and the fears associated with it ever sounded more beautiful? Playing as Lost in Lona, Lidia Beck and Konstantin Aebli gift the world with warm indie-folk while balancing on the rope between melancholy and uplifting spirit in Lose It All. There is depth and quality in this composition, made in Switzerland.
You can listen to today's curation on selected streaming services:
Spotify • Apple Music • YouTube Music • Bandcamp
Filax Staël – Traces 04_A Drift Through Time
«Traces 4, A Drift Through Time» by the Dutch project Filax Staël challenges our perception of music.
William S. Burroughs once said: «When you cut into the present, the future leaks out.» Referencing the cut-up technique to gain insights, the author even went as far as seeing it as a form of divination.
Decades later, the project «Section 10_Traces by Filax Staël» was founded in 2013 by Dutch artist and graphic designer Bas Mantel together with Okko Perekki—cutting further into the present with their audiovisual collages.
Traces, the upcoming collection by Filax Staël, marks their first official output, accompanied by a book. The 24 tracks only span over 26 minutes, again hinting at the fleeting nature of time itself.
Today, Filax Staël presents Traces 04_A Drift Through Time—not a singular track but a compilation of Blue Dances, A < > B, and A1 a1. We hear cut-and-pasted symphonies from the silent film era, fragmented electronica, intertwined with sound recordings of 1950s instructional films. Illustrated with Mantel's signature remixing, punkish graphic style.
Filax Staël comments:
«A Drift Through Time; Time as a vehicle, non linear, no end or beginning, remixing parallel universes ... with traces of sound, fragmented memories in language and form, audiovisual collaged dimensions in black and white, raw, shape shifting sounds ... Connections of lines; crossing and coalesce, lines as routes analogous to flight maps. These fragments of memories haunt time as the fusion between image and sound, in which they merge together into new forms and meaning. One in which the spectator can experience and to which he can individually give his meaning at that moment in time.»
Traces 04_A Drift Through Time not only defies any traditional definition of a song but also questions how we listen and find meaning in sound. It purposefully challenges us—and our perception of music.
No doubt: This composition is not something you casually play in the background. It needs your full attention, combined with the will for introspection, letting your mind wander away into uncharted territory.
Pre-Listen «Desperate Art», the Debut EP by Swiss Duo Happy For Real
Switzerland's Happy For Real deliver their debut EP, «Desperate Art», on 1st March. We exclusively host a pre-listening of the record that conjures the best of indie rock and pop.
We should not be fooled by the title: Desperate Art, the debut EP by Switzerland's duo Happy For Real, is anything but depressing or desperate, at first sight at least.
The collection of five new songs, recorded in Wales, will be released on 1st March but celebrates an exclusive pre-listening premiere with Negative White.
Olivia Virgolin and Marcus Petendi, after a couple of single releases, reinvented themselves musically. On the surface, the songs on Desperate Art are driven by polished pop melodies. But the duo scratches into the shiny veneer with dominant guitars, conjuring the grand days of indie rock.
The more you listen to the EP, the more the underlying edge and sophistication appear—the pop fades to a mere vehicle to deliver addictive hooks, but in its place, the extravagant contrasts take the spotlight. The sound evokes a feeling of ambivalence, of action and lethargy.
Desperate Art starts with Limbo, waiting with an intricate, almost complex rhythm. It takes a while to acclimate. Then, with Phony, Happy For Real dive deep into the indie territory—and the back and forth between the voices of Virgolin and Petendi becomes exceptionally impactful.
The voices' interaction is the EP's and Happy For Real's best feature: Virgolin indulges in emotional sensitivity and tender thoughtfulness, while Petendi channels sinewy energy, pulling the compositions into a borderline pop-punkish sphere.
ATRT is the EP's roughest track, even further down the indie rock rabbit hole—full of longing, pushing for the horizon beyond. News, then, is a groovy closure to Desperate Art.
However, the crown jewel is spot-on in the middle: Limerence. There is a sense of nostalgia, even melancholia, slumbering between the drifting lines. But then, there is also the undeniably danceable sound. The song feels like a time travel back to the summer of 2005—surfing on indie rock high tide and coming-of-age insecurities. «It's okay to feel lost sometimes!»
I Tracked the Time I Worked for Negative White
For the past six weeks, I tracked how much time I spent working for Negative White. Here is the breakdown.
Running an online magazine like Negative White takes a lot of effort. It not only costs money but also takes a lot of time: Attending concerts, listening to new releases, researching, reading, writing, editing, and distributing. There is a reason why most music blogs are volunteer-run: Financing this operation with fair wages is incredibly hard.
Running an online magazine like Negative White takes a lot of effort. It not only costs money but also takes a lot of time: Attending concerts, listening to new releases, researching, reading, writing, editing, and distributing. There is a reason why most music blogs are volunteer-run: Financing this operation with fair wages is incredibly hard.
While it is reasonably easy to track the financial costs for Negative White, the time investment is exponentially more complex.
It is journalism's nature to constantly loom somewhere in consciousness, hunting for the next story. It makes time tracking challenging: When you see a potential story on social media, is it already counted as work?
I have previously done rough estimations of how much time Negative White requires. However, they remained rather vague. So, I set up a system to track the time I spend working for the platform as accurately as possible.
Today, six weeks later, it is time for a preliminary analysis.
In the past 42 days, I tracked 52 hours and 25 minutes of work for Negative White, which means I spent more than a full working day every week.
The time tracking system entailed eight categories, distincting various tasks necessary to keep the blog's engine running. Here are the individual breakdowns:
Writing: 20 hours 30 minutes
Fortunately, writing took up most of my time. It includes everything from research to actual writing, editing, and production process for almost every article published during that time. However, I excluded the newsletters «rewind» and «Weekly5» as they have their own categories.
The time invested resulted in 22 articles, which amounts to less than an hour per story. However, some were short news posts, while others took significantly longer. Also, the work for two of these stories started before the time tracking.
Weekly5: 14 hours 5 minutes
Rather unsurprisingly, the weekly song curation also took a large chunk of my time. I have already described the process for Weekly5 in great detail. The time tracking concludes that I spent roughly 2 hours on each of the six published editions.
Rewind: 5 hours 40 minutes
During the tracked period, the bi-weekly newsletter «Rewind» switched frequency to a weekly schedule. I wrote five editions and spent about an hour on each one. However, this category is undoubtedly the most unreliable since I did not track content curation from other sources.
Administration & Planning: 5 hours 20 minutes
Here is the most mundane category: cleaning up the email inboxes, managing the content schedule, and other tasks in the broad scheme of «stuff and things». It is not fun but necessary nonetheless.
Concerts: 4 hours
Again, the time tracking here is only a rough estimation of about 2 hours per evening—one was the concert of Moyka, the other one of Son Mieux. It only entails attendance, but neither travel time nor writing.
Social Media: 2 hours 5 minutes
Today's necessary evil: Managing accounts on several social media platforms to distribute and promote our content. Currently, Instagram grabs most of this time.
Archive Migration: 30 minutes
Shamefully, there was little time I could dedicate to moving the archive migration forward.
Technical Updates: 15 minutes
Sometimes, our website needs some maintenance work, but thankfully, it is almost always an easy and quick task.
Now, what can we take away from all these numbers?
My tasks as editor and only writer at Negative White amount to a good 20% position. Since I work full-time, I distribute this workload throughout the week, often early mornings and late evenings, but also on weekends.
If I reduce my workload in the job to 80% and invest a day into Negative White without taking a financial hit, the magazine would need to generate around $1,520 before taxes every month—additionally.
Then, the total running costs would increase to about $20,000 annually, and 363 premium subscribers ($55/year) are needed to cover these costs. It is not a lot of people, but at the same time, it is a lot. You can calculate the financial impact of a full-time employee yourself.
Like Negative White, most music blogs out there in the vast sea of the internet are run voluntarily—maybe with some form of small revenue streams to cover some of the costs, but nowhere near enough to pay salaries.
Managing a serious blog on any subject, however, takes a lot of time, as my time-tracking experiment showed.
The problem inherent with this setup is its high insecurity: As the work does not pay for anything but is sustained solely by passion, it is subject to drastic deprioritisation if personal circumstances change. Maybe the editor starts a family, perhaps the job gets more demanding, or maybe the balance between creative tasks and administrative chores gets off. The latter two reasons were a driving force for Negative White's hiatus from 2020 to 2023.
No, there is no satisfying conclusion to this problem or this story. If I had it, I would be floating in money or writing a glorious takeaway lesson for you.
Instead, I can leave you with one last number: Writing this article took me about 3 hours. If you think it was worth your time, consider becoming a premium subscriber and support Negative White financially. Thank you.