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About Negative White

At Negative White, we are dedicated to providing outstanding coverage on the intersection of music, business, and society.

At our core, we are deeply passionate about music and committed to promoting Switzerland's local music scene and discovering emerging artists and trends worldwide. Music has the power to bring people from all walks of life together and inspire us in countless ways. We take pride in providing exceptional reporting that reflects our dedication to this universal language. Our standards are high, and we strive to deliver nothing but the best.

As a team of music enthusiasts, we love uncovering new and established music artists and sharing their unique stories with our readers to help them spread their message to the world.

In addition to reporting on the latest music trends and emerging artists, we also strive to provide a platform for local musicians to showcase their talents. We believe that supporting local artists is crucial to the health and vibrancy of any music scene, and we are honoured to provide a platform for these talented individuals to showcase their work.

At the end of the day, our goal is simple: to share our love of music with the world and to help others discover the joy and power of this incredible art form.

Whether you're a die-hard music fan or just discovering the magic of music for the first time, we invite you to join us on this incredible journey. Together, we can celebrate the beauty and diversity of music and help to shape the future of this amazing art form.


What guides our reporting

Guiding our decisions and work are five core values:

  • Curiosity
    We want to discover new music, think about its relationship to the broader culture and society, and encourage everyone to be open-minded.
  • Quality
    We are striving for unique perspectives and upholding a high standard of quality.
  • Diversity
    We pay attention to all facets of diversity in our reporting.
  • Independence
    We are independent of outside influence, honest, and truthful. Our opinion can’t be bought.
  • Integrity
    We uphold our values and communicate issues and mistakes transparently.


Meet the people behind Negative White

Janosch Troehler

Founder & Editor

Janosch founded Negative White in 2010 together with his brother. He has worked in the media industry for ten years and studied journalism in Winterthur and Digital Management in London. Today, he is a project manager for a software development agency and freelances as an organisational coach. However, music has always remained a constant companion and a source of joy.

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Evelyn Kutschera


Evelyn Kutschera is a freelance photographer based in Switzerland. She has done extensive documentation of the contemporary Skinhead and Mod scene as well as shooting concerts. Whether in her portrait work or event photography, she demonstrates an iconic style that embraces emotional intimacy.

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