Update on the Platform
Follow up on the latest changes to the platform that was formerly just Weekly5.
As promised in Monday's announcement, I will keep you updated on the latest changes to this platform.
First and foremost, the most significant change is the URL where you can find Weekly5 and all future content: blog.negativewhite.com.
Additional Newsletter
Furthermore, I have set up a new newsletter for Negative White. Once you've activated your subscription here, you will receive our articles as soon as they are published.
The Weekly5 have a separate newsletter to which you're already subscribed. However, if you only keep subscribed to it, you will receive the song curation or the monthly free roundups depending on your subscription status.
Design Changes
Obviously, a couple of design adjustments have also been made to reflect Negative White's origins better. You'll notice the changes on the website or once you've subscribed to the Negative White newsletter.
New Contact Information
Also noteworthy—especially if you are a musician or music promoter—is the new contact information here. Make sure to send your emails to the correct address.
Further changes might still occur, especially around the paid subscriptions, but I will communicate them once they are ready.
If you have any questions or feedback in the meantime, feel free to reach out via email or comment below. I plan a Q&A post to answer the most urgent questions in the upcoming days.
New Project Aims to Support Swiss Newcomer Artists
The project «riser» seeks to bring the spotlight onto up-and-coming artists and bands in Switzerland with a fresh approach.
Young musicians and bands trying to take their careers to the next level often struggle to find stages to play and grow their audience. Exacerbated by the pandemic, this situation leads too many artists to stop pursuing a professional music career.
With «riser», a new project seeks to counteract this trend. It uses already-established artists' spotlight and network effects to promote Swiss newcomers. The offer to the audience is simple: Come for the famous name, discover a new one.
It's hardly a revolutionary idea as supporting bands always profited from the main act's publicity. However, «riser» gives it a fresh spin, a focused and decisive approach to further newcomers' careers.
Two Formats Are Planned
The project is split into two different formats:
- riser.AMP (short for «Amplify»): Established artists and bands (Knöppel, KT Gorique, Nativ, Crème Solaire, I Used To Be Sam, Crimer, Marius Bear) choose two young, up-and-coming artists and create a show together with them. The rising artists are not overshadowed but are part of a joint performance. By working together with more established artists and bands, the attention of the rising artists is increased.
- riser.FAV (short for «Favourites»): The «Favourites» selected by more established artists and bands perform on their own. Shows are also organised in which several different rising artists perform together. This emphasises stylistic diversity and promotes exchange with each other and with concert organisers.
Although established artists usually approach participating newcomers, they can also apply on the project's website. Participation is—expectedly—free of charge, and bands will receive an appropriate fee for their performances.
A Non-Profit Association With Established Players
«riser» is a non-profit association based in Zurich and Fribourg. It's run by renowned names in Switzerland's music business like Pascal Vonlanthen, musician, co-leader and founder of La Gustav or Stipe Svalina, partner and managing director of EXIL Club, co-booker and communications manager of M4Music Festival.
As participation is free and the performance fees also need to be paid, the project is supported by sponsors.
Several Shows Are Lined Up
The project has already lined up many shows in both formats. They will work as proof of concept and inevitably decide on the project's sustainability and success.
The project's kickoff will be on May 25 at Exil Club in Zurich. In the format «riser.AMP», Swiss punk veteran Jack Stoiker and his band Knöppel will perform with Mamba Bites from Neuchâtel and Fluffy Machine from Valais.
More dates have been announced, but most artists still need to be communicated. An up-to-date list of all the concerts can be found on the project website.
Sunrise
Weekly5 will get a new name—but an already known one.
👉 This platform will be renamed. However, Weekly5 remains an essential part of it.
👉 The new brand will allow me to write more profoundly about the intersection between music, business, culture, and society.
👉 Some changes will happen, but I will keep you posted.
For almost two-and-a-half years, I've been curating a weekly selection of five tracks under the brand Weekly5. As you might know, it's not a fresh idea I came up with in 2021 but rather a tiny spin-off of Negative White, the online magazine I founded and ran for a decade, which folded in the summer of 2020.
Weekly5 has been part of the magazine's offering for some years and gained a small but loyal following; many of those people still are engaged with today's newsletter—a fact that fills me with great appreciation and pride.
Reasons
With that said, I feel ever more how limiting Weekly5 as a brand and promise is. There's an itch in the back of my head, a tingle in my fingers. There's an urge and desire to write more profoundly about music than a few sentences about a song, as I do now.
However, extended essays, interviews, or portraits that gain a deeper understanding of the intersection between music, culture, and society cannot be part of Weekly5—they contradict the name and expectations.
That is why I'm resurrecting a believed-dead name: Negative White.
Clarifications
Before I decided to close it down three years ago, Negative White was a staple in Switzerland's independent music journalism, fueled by many talented volunteers, supported and read by a large and engaged audience.
Breathing new life into the brand won't mean it will be a similar experience. In fact, it cannot be as for the moment. I'm still a solo creator and won't be able to deliver as much content as we did in Negative White's heydays.
However, I welcome anyone interested in contributing to the platform.
The revived Negative White acts as a more open vessel to different ideas and forms I want to follow, driven by curiosity and striving for the highest possible quality. Nevertheless, Weekly5 will remain the backbone and core offering for the foreseeable future.
Furthermore, Negative White will—like Weekly5—continue to publish in English for a simple reason: to potentially reach people around the globe and introduce them to the diversity and sparkling creativity of Switzerland's musicians.
Changes
The old/new brand requires quite a few technical and conceptual changes. The most significant one will surely be a new domain. I haven't figured out all the intricate details for now, but the transition should go without major inconveniences on your end.
If you are a paying subscriber, the rebranding won't affect your current subscription. However, there might be changes to the offer, but not a downgrade.
I will update you in the coming weeks on the progress and with potential news about additional changes.
And last but not least, a big thanks to Frank, Alain, Nicolas, Adrian, Yvonne, and Evelyn for their feedback and insights.
Tender Warmth
Edition #83 is filled with tenderness, warmth, and goosebumps-provoking voices.
One week you struggle to find enough songs; the next one, you painfully have to choose. For today's curation, a couple of captivating tracks were left behind.
However, you'll find that the following selection is tied together through tenderness, goosebumps-provoking voices, and soothing melodies. And there's one ballad that stands above it all with its haunting beauty.