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Janosch Troehler

Editor

Edition #130

This week, we recommend the new songs by TALYA & Kurty Co, Cora Novoa, Subaqua, BENN, and Lisheva x Pastelfuneral.

TALYA. Photo: Promotional

TALYA – useless (feat. Kurty Co)

What sounds ethereal in the beginning soon morphs into a subtly pumping track—maintaining its metaphysical energy. Useless by 24-year-old TALYA is an exceptional collaboration with producer Kurty Co, unifying the mystical of folk and the exuberance of electronica. Beautiful!


Cora Novoa – No Faith, No Fear

Barcelona-based DJ and producer Cora Novoa explores the complexity of humanity in the digital age in her upcoming album. No Faith, No Fear is a first preview, a glimpse into a post-modernity—built on fierce synthesizers, foggy vocals, and experimental will.


Subaqua – Naked

Subaqua's Naked displays their impactful songwriting capacity. The rising Swiss duo maintains a plain, sparse composition—it sounds raw, direct, and vulnerably honest. Walking the line between sharing and restraint, Naked is an impactful, heavy song that creeps under your skin.


BENN – In My Head

Finnish-Swedish alt-pop artist BENN revisits memories of insecurity and lack of self-esteem, meandering between uncertainty and hope. In My Head is a striving ballad driven by BENN's emotional, melodic voice. Yes, it's lingering closely to kitsch, but with a melancholic edge.


Lisheva & Pastelfuneral – Thelxiepeia

Thelxiepeia is one of the most renowned sirens in Greek mythology, but it is also the creative child of Lisheva and Pastelfuneral. And like a siren, the track is haunting, drawing you down into the escalating depths of hyper-pop-inspired electronic sounds. Unexpected and definitely only for some.

The Negative White Operating System

Take a peek behind the curtains and learn how Negative White operates, how ideas become stories, and why money is an important fuel.

The biggest threat to journalism is the decline in trust. I believe that transparency is crucial to stop this downward spiral, which helps anyone understand how the processes are set up and decisions are made.

That’s why transparency, in the form of integrity and independence, is a core value that informs how Negative White acts.

Today, we pull back the curtain on our operation and explore Negative White’s operating system, the individual cogs and bolts that make it functional, and the fuel that keeps the engine running.

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This post contains affiliate links. If you buy or subscribe via these links, we receive a commission that helps finance our work.

The Fuel

You can build or buy the fanciest machine—without fuel, it‘s not doing anything. Negative White requires three types of fuel: ideas, time, and money.

Ideas are cheap and vast. They can come at any time, but their quality varies widely. Most ideas are not very good, but occasionally, they are brilliant.

Time, on the other hand, is the complete opposite of ideas: strictly limited and precious yet essential in moving ideas further along the process. Time is scarce because unpaid volunteers run Negative White. I have a full-time job that pays my bills.

Running a Music Blog: A Time-Tracking Experiment
For the past six weeks, I tracked how much time I spent working for Negative White. Here is the breakdown.

Last but not least, money is required to keep the engine well-oiled and functional. We mainly use tools and software that charge fees, especially when user data is involved. If tools are free, you pay with your data.

The Mechanism

Assuming all the necessary fuels are filled in the tank, we can turn on the machine and observe its mechanism.

A simplified view of how a story is created.

It starts with a raw idea, often just a tagline like «Interview with XYZ» or an observation like «struggling festivals».

Then, time is of the essence, required for research, talking to industry experts, writing, and producing until the post is ready to be published.

But the machine is not done yet. After hitting publish, more time is needed for distributing the story on different channels, primarily social media.

Naturally, this mechanism is a rather broad approximation of reality. Each idea requires a different input of time (or even money to rent a photo studio, for example).
And the mechanism is a bit different for formats like Weekly5. I‘ve previously described the process for our hand-picked song selection, and it‘s mostly still valid. The primary source for new music remains promotional emails from labels or artists, followed by research by ploughing through Bandcamp, playlists, and other blogs.

An example of the promotional emails we receive. Not all of them are this nice.

The Engine

Finally, it‘s time to examine the engine and its parts more closely. Money is required to keep the parts running, and I make these recurring costs public here.

Main Components

The central processing unit is Notion, a digital workspace offering a variety of features like creating documents, databases, wikis, and more. I write down ideas, document information, gather research findings, and maintain the publishing schedule. Notion ($120/year) is, in some capacity, involved in every step of the process.

A glimpse into the Negative White editorial calendar in Notion.

The writing, however, I do in a neat app called iA Writer, and no, it has nothing to do with AI. It‘s a distraction-free markdown editor that can actually be used with a one-time purchase.

Then, I deploy Grammarly ($144/year) for editing and proofreading. I mostly ignore their AI features and focus on the proofreading aspect since I‘m not a native English speaker.

After writing, the draft goes to Ghost ($300/year), our publishing platform. While Negative White depended for a long time on WordPress, Ghost focuses on newsletter sending as much as being a neat content management system provided by a non-profit organisation.

Ghost has two additional components necessary to make the whole operation work: Stripe to power our paid subscriptions and Outpost ($96/year) to manage our welcome email flows.

Supporting Components

Besides the main components, the Negative White engine has supporting parts—not as critical but still providing value.

  • Soundiiz: Automatic synchronisation of playlists across streaming services. ($48/year)
  • Hey: Email tool ($120/year)
  • Figma: Creation of social media visuals, mainly for Instagram. (free plan)
  • Plausible: GDPR-compliant analytics hosted in the EU. ($97/year)
  • Refind: Discovery of relevant and exciting stories.
  • Gumroad: Infrastructure for our developing shop. (free)
  • Discord: Server for our developing community space. (Join here)

And not to forget: a reliable pen and a notebook for taking notes at concerts.

Social Media templates in Figma waiting to be filled.

How does Negative White make money?

Now, it’s worth revisiting the fuels for a second. While story ideas are a question of creativity and time a question of keeping a tight personal schedule, money is the tricky fuel to get.

Negative White primarily earns money via paid subscriptions. The current so-called monthly recurring revenue is $87 or $1044 per year, meaning the subscriptions cover our yearly software fees of $925.

However, there are more operational costs, namely domains and a server. These costs amount to an additional $300 per year. So, a quick calculation reveals that Negative White is just shy of break-even.

If you want to be Negative White’s deciding contributor and help it break even, get your paid subscription here or just donate whatever you can. If you are already a paid subscriber, thank you from the bottom of my heart!

Paid subscriptions fluctuate as well.

However, relying solely on subscriptions can also be risky. That’s why we are currently looking into diversification: offering products and services in our shop or working with affiliate links.

A Hypothesis to end

I hope this behind-the-scenes report provided some transparency and insight into the Negative White operation system.

I‘d like to round off this post with a little hypothesis because you may wonder now what happens if we actually generate more money than we need.

Negative White will be self-sustaining with around 30 paid subscriptions. I‘m hopeful we can reach this goal in 2024.

Every additional revenue is used to build reserves that may be needed at some point. However, there‘s a threshold where money becomes time, where I could pay contributors or reduce my workload and dedicate a full day‘s focus only to the platform. And this threshold is at 360 paid subscriptions—that‘s still quite a stretch.

Edition #129

Today, we recommend the new songs by Flirtmachine, Mount Jacinto, Billy Zach, Meltheads, and Hugo Trist.

Do you like wonky tunes? Or are refined rock compositions your preference? Don't worry; the latest, hand-picked collection brings you both. I wish you a joyful discovery.

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Check Out The Weekly5 Playlists
You can listen to today's curation on selected streaming services:

SpotifyApple MusicYouTube MusicBandcamp
Mount Jacinto. Photo: Danny Kötter
Mount Jacinto. Photo: Danny Kötter

Flirtmachine – Been in the Train

A fun kind of wonkiness surrounds Been in a Train by Austrian band Flirtmachine. Indie rock, funk, rap and synthpop join together in this compartment—on a ride to the underground station. The result sounds impossibly cool.


Mount Jacinto – The Reason

With undeniable 60s nostalgia, Mount Jacinto explores the inner dialogue in crucial moments. The Reason is a powerful yet reserved rock track that shines with a pale light and rides with a groovy bass. And the guitars—sometimes flowing, sometimes emphatic—round off this reflective tune.


Billy Zach – I am You

Fans of Fontanes D.C. have to taste Billy Zach and their new single, I am You. The dragging, noisy post-punk composition slowly cuts open the chest, carefully severs the heart from the bloodlines, and throws it into the abyss. A haunting, trance-inducing sound.


Meltheads – Happiness Suits You

Uncompromisingly fast and loud, Belgian indie rock formation Meltheads shred through the curtain. Happiness Suits You, a hearty anthem for self-acceptance, attacks the legs with pop's catchiness and the gut with punchy riffs. It is a sweaty and wild affair.


Hugo Trist – De-Identify

Eclectic future garage artist Hugo Trist presents his debut album. As already proven with every single release like Say It, Mean It, his compositions are as catchy as they are soulful. De-Identify stands as another perfect, more dreamy example.

We asked Hugo Trist to share five tracks that inspired his sound. Find out here.

Baptism of Fire for the «Songs of Homecoming»

The Beauty of Gemina started the tour in Zurich and performed every song on their new album «Songs of Homecoming». How did they hold up?

It’s a dreary Thursday evening. Rain has been pouring down all day, yet it seems fitting for the occasion. «It rains a lot in Gemina-land,» Stephen Kennedy wrote in 2014. The rain remains a recurring image in The Beauty of Gemina’s songs—most prominent in Dark Rain or the new track Vail of Rain.

I’m on my way to their concert, trying to count the times I’ve seen this band on stage, but I fail. It should be close to 20 times by now. A ridiculous number. From a writer’s perspective, there’s no justifiable reason to see a band so many times live. But, to be fair, the bulk of those shows lay far in the past.

In all those years, however, I never experienced a bad show. Yes, there were problem-riddled ones, mediocre ones. But never a terrible one. Maybe I got lucky?

I’ll tempt my luck again this night for two particular reasons:

  1. They play the songs from their new album, Songs of Homecoming. How will they hold up?
  2. As Michael Sele proclaimed in our interview, the current line-up is the best band in their history. Can they live up to the praise?

The only caveat worth mentioning here: It’s the first show of the tour. An evening that puts The Beauty of Gemina truly to the test on multiple fronts.

With the jacket zipped up to the very top and the hat drawn deep into my face, I walk through the nightly rain towards the venue, «Bogen F». This small concert room is nestled in one of the arches of a train viaduct has a special ambience. There’s a notion of a basement club within these mighty brick walls. But also a lofty feel thanks to its height.

People rush by on the shimmering asphalt, desperate to get to their warm, dry homes. This weather is a concert killer. Venues and concert promoters struggle. Usually, pre-sales are horrible, the rising number of no-shows puts a dent in bar revenue, and people generally decide spontaneously whether to attend a show or not.

«Never before has an album been as self-contained as ‹Songs of Homecoming›»
The Beauty of Gemina’s Michael Sele about the new album, closing a circle, and how illness and the pandemic fuelled his confidence as an artist.

But The Beauty of Gemina have been around for 17 years now. Although they never fully broke through into the mainstream, they have cultivated a dedicated fan base over the span of ten studio albums and hundreds of concerts. It’s one of the bands that will remain sort of a secret tip, recommended by the initiated, and successful in its own regard.

The concert wasn’t sold out, but despite the weather, the room was packed. The audience aged with the band; only a few visibly young individuals were in the crowd. And, noticeably, ambassadors of the wave and gothic scene, where the band originated, were definitely in the minority.

The Beauty of Gemina live at Bogen F, Zurich, 2024. Photo: Janosch Troehler
The concert started with technical challenges.

Shattering bass drones introduced Dreams of the Vagabonds, and the show began. But not without some technical problems. Electrical feedback from the guitar, paired with concerned glances by the musicians.
The second song, Whispers of the Seasons, didn’t inspire confidence either. Frailing, as if the band was disconnected, it also felt awfully noisy, and the contrast between the vulnerable verses and the hopeful chorus drowned.

But then, the band found its stride. With End and Crossroads, they celebrated the 2016 album Minor Sun, played vigorously and with confidence. Followed by Veil of Rain, where they lowered the full weight of this slow and heavy dark wave track with clarity and precision on the collective souls.

Everything the audience could hear that evening was played live, thanks to keyboarder Daniel Manhart, the most recent addition to the line-up, and Mac Vinzens hitting a hybrid drum. Combined with the musical development, The Beauty of Gemina can play liberated as never before.

Most apparent became this freedom with One Step to Heaven, a song from their debut album which received a rework last year. The song became lighter and gained space, which the band used to deliver an extraordinarily excellent performance which only enforced its psychedelic, trance-provoking nature.

The Beauty of Gemina live at Bogen F, Zurich, 2024. Photo: Janosch Troehler
Restraint and nuance: The Beauty of Gemina celebrate sophistication instead of flashiness.

The Beauty of Gemina made bold choices for the tour. Not only did they waive to add the band’s hit, Suicide Landscape, to the setlist, but they played every single song from the new album live. Interlaced with reliable classics from their repertoire like Rumours or the haunting River, the new songs—with the exception of Whispers of the Seasons—worked perfectly on stage.

Now, it’s worth taking a breath and thinking about the significance of this feat. No other album in the band’s oeuvre has this all-around live quality. And few bands will ever release an album that works on stage as well as it does on the record.

Regardless of the technical challenges and the few occasions Sele struggled with his lyrics on King’s Men Come and Endless Time to See, the band’s performance was professional throughout and, at times, extraordinary.
It’s not a wild and exuberant rock show. Instead of gimmicky visuals and an extrovert attitude, you’ll find restraint, nuance and sophistication with small outbursts of sparks and brilliance. Especially when they pull into a longer instrumental part.

A Special Offer for The Beauty of Gemina Fans
Today, we have a limited offer for those who want to explore «Geminaland» further and gain new insights about the band. For three months, you can read all our stories for only $7.50.

So, back to my questions. Did the Songs of Homecoming pass the test of live performance? Definitely, almost to incredible perfection.

And is it the best live band ever to call themselves The Beauty of Gemina? Well, that’s hard to say from one single show. It certainly wasn’t their best-ever gig; they had a bumpy start—coupled with the nervousness incumbent of a tour start. And yet, throughout the 90 minutes, they only gained confidence and energy. That’s a promise.

«It was awesome,» a woman tells her friend. The rain stopped, and the ship came in. A fire crackles in the metal pit outside, drowning everything in its proximity into a golden glow. The baptism of fire for The Beauty of Gemina and Songs of Homecoming is accomplished.

An Exploration of Frustration

Geneva-based band Barrio Colette is back with their new single, «Coquillage». Today, we celebrate the track’s exclusive premiere.

Some things seem light and breezy on the surface. But underneath, unexpected depth is waiting to be uncovered. Coquillage by Barrio Colette is a perfect illustration.

Barrio Colette. Photo: Dave Honegger

After their 2023 album, Rouge Rose, the Geneva-based quartet Barrio Colette are back with their new single, Coquillage, which will be released officially tomorrow. However, we already celebrate the track’s premiere alongside an intriguing video.

At first glance, Coquillage is a garage pop track, energetic and thrilling, though not denying its tendency to dream. No doubt: the track packs a punch, a jovial freshness.

And yet, composed by Luca Celetta and penned by Anissa Cadelli, Coquillage is more than an indie party anthem. Instead, the song explores the frustration of being unable to stick to a plan. When your intentions fall victim to the distractions of everyday life.

But ultimately, Coquillage (English: seashell) turns into a hymn to find strength within. «J’ai vue l’avenir dans une coquillage,» sings Cadelli. I saw the future in a seashell. Interpretation: Hold a seashell to your ear and listen to yourself.

Cadelli elaborates: «There are the movements of the brain and the soul, and then there is the world. We must not confuse the two, or we risk walking over our own destiny.» And it’s easy to agree: There is constant noise around us that quickly shifts our attention away from our heart’s desires.

In this light, the music’s ravish nature becomes the soundtrack of the liberation from outside influence—a bursting plea to reflection, authenticity, and self-fulfilment.

The September Playlist Updates

Some of the premium playlists got another round of updates. Here's the latest for you.

I have recently started working out again—it was about time. It's not that I have a vast amount of data on this, but I guess it's the rule that there's some exceptionally cheap electronic music blasting out loud.

Now, I've started to appreciate the effort I put into «Capacitator» personally. The playlist became my go-to companion for my workout. So, naturally, I've given the list a bit of fresh love.

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Edition #128

Today, we recommend the new tracks by Klangphonics, Farré, Worries And Other Plants, LLOREN, and Alex Henry Foster.

On Thursday, I wrote about the different perceptions of real music, about instrumental skills and computed sounds. In today's edition, the German trio Klangphonics challenges preconceived notions.

Klangphonics. Photo: Promotional
Klangphonics. Photo: Promotional

And you'll find songs to dance, dream, and drift away, respectively. Ambient compositions greet dusty psychedelia, and grittiness interchanges with fragility. Clear the stage for a new Weekly5:

Klangphonics & Anna Metko – Ghost (Find Me Again)

Techno, manually crafted with instruments. Germany's Klangphonics collaborated again with Anna Metko to create Ghost (Find Me Again). The result is a beautiful contrast of Metko's angelic yet sombre vocals and ecstatic electronic sound. And, oh my, the drop at 4:55 is otherwordly.


Worries And Other Plants – Yal

Taken from the freshly released debut album Travel in Cycles, the song Yal combines Worries And Other Plants' compositional finesse, a tiny hint of psychedelic rock, and on the horizon, you can spot the dusty prairie. This song evocates psychedelia, sophistication and a familiar warmth.


Farré – Early Riser

Farré, the collaboration between guitar virtuoso NOTI and excellent pianist Matthias Gusset, is a dialogue between two instruments facilitated by a soft electronic fabric. Early Riser effortlessly fuses chillout vibes with an almost classical-seeming composition. Gorgeous, fragile, yet defiant.


LLOREN – Mad Woman

Grappling with societal expectations towards women, British singer LLOREN's Mad Woman is a demure, winding pop song à la Lana Del Rey, highlighting the vocals with a subtle, rock-esque sound that distinguishes the track from the usual vibrant colours of pop music.


Alex Henry Foster – Thoughtful Descent

Dark, almost dangerously sinister, Thoughtful Descent by Canadian Alex Henry Foster leads us in the expressive ambient soundscape of his new work, A Measure of Shape and Sounds. Despite or maybe because of the threatening ambience, the song radiates a prepossessing fascination.

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Follow The Weekly5 Playlists
You can listen to today's curation on selected streaming services:

SpotifyApple MusicYouTube MusicBandcamp

Edition #127

Today, we recommend the new songs by Supernova Easy, The Beauty of Gemina, Suzan Köcher's Suprafon, Softlander, and Mnevis.

Supernova Easy. Photo: Angelika Annen
Supernova Easy. Photo: Angelika Annen

With its chilling grasp, autumn has suddenly packed Switzerland. But today's Weekly5 recommends five songs radiating an intriguing warmth and a soft melodic touch.

Supernova Easy – Supernova Easy (feat. Cori Nora)

Supernova Easy, a new project by esteemed musician and songwriter Nick Furrer, released their second single. In collaboration with Cori Nora, the song Supernova Easy meanders through hazy and dreamy landscapes. A song to let your mind drift away into infinity.


The Beauty of Gemina – Countless (There's No Home)

Countless (There's No Home) from The Beauty of Gemina's newly released album Songs of Homecoming is one of the many highlights. The repetitive lyrics add to the hypnotic quality. Light and dark, sombre and optimistic—all simultaneously. It reminds me of Joy Division's Atmosphere, but a tad happier.


Suzan Köcher's Suprafon – Living In A Bad Place

Announcing the upcoming album, In These Dying Times, Suzan Köcher's Suprafon releases another single. Like the track Seventeen, the new song Living In A Bad Place is an exceptional rock song that highlights Köcher's vocals and poetry without sacrificing the sound's energy.


Softlander – California

With a soothingly smooth groove, Softlander create a compelling track with California that isn't about longing for the sunshine state but exploring self-improvement and giving others advice. There's a pinch of satire in the lyrics, wrapped with a crisp vintage rock sound.


Mnevis – Curiosity

Mnevis have already proved their prowess in crafting tender explosions in sound with T.K. Collider. A vast universe opens up when they play, once again demonstrated by Curiosity that creatively fuses indie-rock, psychedelic elements, and electronic trickery into a mind-altering cocktail.

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Follow The Weekly5 Playlists
You can listen to today's curation on selected streaming services:

SpotifyApple MusicYouTube MusicBandcamp