Stories
Reports, reviews, interviews, essays, and opinions about music and its connection to business and society.
Musicians, it’s time to build your own space again
Why musicians and fans should connect in other places than social media.
For years, musicians have been encouraged to promote their work on social media. They were told it was an indispensable tool, and to some degree, this became a reality. Musicians as social media influencers—it’s as bad and sometimes cringeworthy as it sounds.
Initially, the idea seemed promising: Social media killed the middleman (aka music journalism) between musicians and fans, allowing for a more direct and intimate connection. But in truth, social media simply replaced the middleman, pretending to be only an impartial intermediary rather than an active actor.
In fact, not only musicians but, as a society, we handed over control of the global digital infrastructure to a handful of mega-companies at the mercy of a few almighty billionaires calling the shots.
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They Are Bad People
The latest example is obviously Meta: In a sweeping change (and a cowardly obedient move ahead of the Trump presidency), Meta‘s unimpeachable king, Mark Zuckerberg, rolled back fact-checking on its platforms Facebook, Instagram, and Threads.
The company also horrifyingly loosened the guidelines on what‘s allowed. For example, it‘s now totally okay to call LGBTQ+ people mentally ill on those platforms. Moreover, Zuckerberg appointed UFC president Dana White to Meta’s board, a Trump crony with a history of domestic violence. All really great stuff…
Now is definitely the time we should all, including musicians, reconsider our relationship with these platforms operating with a growth-at-all-cost mentality. It’s us perpetuating their reckless behaviour with our free content and monetisable attention. And that’s the ethical question you have to answer.
Meta’s past actions already have fuelled a genocide. In 2016, Facebook’s then-vice president, Andrew Bosworth, stated that everything is justified for growth, even if «it costs someone a life by exposing someone to bullies» and if «someone dies in a terrorist attack coordinated on our tools.» Oh, and Bosworth is still at Meta as Chief Technology Officer.
Build Your Own Space
I genuinely hope we can emancipate ourselves from these toxic platforms. And I hope musicians embrace the opportunity to build their own independent spaces.
A standalone website gains importance again, maybe a newsletter or to cultivate a direct relationship with the fans. Or even have a presence on crowdfunding platforms like Patreon or Fanklub.
As music fans, we can make this move more manageable for our favourite artists, too. We can subscribe to their alternative channels and not just like their latest Instagram post. We can buy their music, merch, and tickets to their gigs. Fellow music writer Sean Adams compiled 25 great recommendations on how to support your local music scene in 2025.
After saying farewell to Twitter in 2023 and Facebook last year, I have now also deleted my personal Instagram account. Negative White is officially still there, but I will significantly reduce the activity. I’d rather spend my time working on this newsletter, and my patience with these rotten companies is at an all-time low.
New Flavours of Gemina
The Trio+ is a special configuration of The Beauty of Gemina—and it calls for an equally unusual review of their concert at Plaza Club in Zurich.
With the so-called «Trio+», Michael Sele takes a more experimental approach to his work with The Beauty of Gemina. As it was also the first time for me experiencing this different sound, I tried an experiment myself with a recorded review instead of a written one.
Let me know what you think of this approach to a concert review. I'm curious about your feedback in the comments.
Dive Deeper
December 2024. It‘s late in the year and late in life to finally close a glaring and shameful knowledge gap. Leech is a prestigious name; well-known in the post-rock community. No wonder: This Swiss band has been making waves for almost 30 years.
Then again, I‘m not that into post-rock, and frankly, the reason why I find myself in the concert room of Zurich‘s youth centre Dynamo is not the christening of their new album, Sapperlot but mainly the support act. That‘s also a rather rare occasion. But ever since I heard Hugo Trist‘s Say It, Mean It earlier this year, I‘ve been obsessed with his future garage sound.
Hugo Trist is the brainchild of Leech’s founding member, Urs Meyer. Influenced by the sombre sounds of the 80s, Trist‘s music features a certain sadness, soulful vocals, and atmospheric synth compositions.
How will it work on stage? And will I fall in love with Leech, too? Those questions lingered in my mind as I nipped on my small beer.
Hugo Trist did not play Say It, Mean It, and that’s one of two disappointments. The other: the gig was way too short. But well, what are you going to do with just a handful of songs out yet?
Apart from these minor complaints, Hugo Trist delivered a stunning show with a full lineup: drums, guitar, synth, and the mystical qualities of Nin Lil. The singer already contributed her stunning vocals in several recorded songs on Hugo Trist’s debut, Ready For the Fix, like Rest A While. Even De-Identify received her treatment—and it worked perfectly.
And these tracks, Rest A While and De-Identify, were definitely the highlights; the pressure and the spherical flow met and created the perfect dream-dance soundtrack.
With the live instruments, the soulful and clean sound evolved to something grittier and dirtier on stage—getting a more handcrafted rock-like vibe but neither losing the melancholic ambience nor the danceable groove. And with the disco-ball outfits and a seethrough, LED-lighted guitar, Hugo Trist was equally attractive for the eyes and ears.
Conclusion: I can’t wait to see Hugo Trist live again.
Now, it’s hard to put onto the page what Leech delivered after a convincing show by Hugo Trist. Of course, with decades of experience, you’ll expect a certain tightness, but man, nothing and no one could have prepared me for this.
The dynamics, the precision, the complexity in their purely instrumental post-rock were beyond. Time became like rubber, meaningless really, and melted away like the clocks in Dalí’s The Persistence of Memory.
I’ve seen a lot of artists without vocals perform on stage. However, it has never felt like with Leech. Maybe because there was still a quintet on stage, maybe because rock music traditionally comes with a singer and a frontman. But the musicians faded, and the music took the spotlight.
And the music became an elemental force, a wave building up in slow motion, towering higher and higher until it violently crashed over you—stripping away every thought.
The constant build-up of anticipation has a strange familiarity with electronic music—you’re awaiting the drop, trying to prepare for a shattering coming down. It was a mind-altering frenzy, archaic, dystopian and utopian.
Conclusion: Better late than never, and hopefully again.
«The wave of the future, Dude. 100% electronic!»
Author Amon Adamantos on creativity and art in times of generative AI.
Even if you have seen the classic movie The Big Lebowski (1998), you may not recognise the quote I just put in the title there. I don’t blame you. Most of my friends (me included) have seen the movie while stoned, which allegedly makes remembering things a tiny bit harder. Let me quickly summarise the scene in which said quote appears: Jackie Treehorn, the antagonist behind the quote, is a wealthy pornographer who tries to explain to The Dude, the protagonist, how technology is changing his world. He is lamenting how amateur performers are ruining his business and that people don’t care about stories or feelings anymore in porn. Then, he goes on about how new technologies will make things even worse. The Dude shrugs it off by stating: «Well… I still jerk off manually.»
So, let’s talk AI because it’s all the rave right now. While many people seem excited about the new creative possibilities it provides, an increasing number of artists in all fields are rightfully worried about this development. AI has given people without skills the tools to create images, music and more. Just by typing a few words (so-called prompts). What used to take hours or even weeks to finish can be done within a few seconds. No matter where you’re standing on this issue, we should all admit that it is, in fact, very exciting. Even though it has already started erasing jobs and opportunities for an established creative workforce that depends on it.
But where does this lead?
Some people are talking about the so-called «democratisation of creativity». And listen, I am all for easy-to-use tools for people to create. I think it’s great that more people are empowered to create without the need for expensive equipment. And yet, the biggest and most important question, as with all things in life, is: Why? To be precise, in this particular case: Why does one need tools for say easier music production? Well, ultimately, to make (more) money with less effort. That’s all there is to it. Is that a bad thing? No, but yes. Nobody should blame anyone for wanting to escape the capitalistic rat race of life-draining, more and more dehumanising jobs that barely pay one’s bills. I get it.
Yet, on the other hand, we all must ask ourselves one thing: Does the addition of even more stuff in an endless sea of over-abundance make anyone’s life really better? Does it enrich us? How does art, which is created with the sole purpose of going viral in order to make one person some money, benefit us all?
Please don’t get me wrong: I am adamantly convinced that artists do not owe anything to anyone. Ever. But what is an artist? Some might argue that it requires a certain amount of skill to be rightfully called an artist. I disagree. An artist does not necessarily need the skill to produce, be that music or drawings or anything else, to be just that. What defines an artist is, in my humble opinion, the intention behind their work. Be that the intention to entertain or to shock, the intention of creating something they perceive as beautiful, perhaps the processing of one’s personal experiences or maybe just for some playful fun (Are you noticing how we seem to have forgotten about the importance of this one?). Yet, if the sole intention boils down to just making a few bucks, I am personally not convinced. Money is a means, not an end. If you don’t think that’s true, go ask any therapist who regularly deals with wealthy people.
Now, back to The Big Lebowski. In the past as well as in the present: If you want a glimpse at where technological advancement is leading us, you should dare to observe the realm of pornography. It may sound ununderstandably crude to most people, but next to the business of killing people, it has always been at the forefront of where humanity is heading as consumers. Porn has decided that the BluRay is the superior medium next to the HD-DVD, and it has advanced the digital streaming technology faster than anyone could have predicted. Without porn, there would be no Netflix today.
So, where are we right now? While there seems to be an endless plethora of professionally created content, that’s not really where the money is. The money lies in one thing: personal connection, or at least the illusion of it. Performers with no connection to big studios are making more money faster than any of the big stars a few decades ago. Much more money. And the funny thing is that seemingly an increasing number of people are not particularly paying for explicit content. Explicit content is available for free. Anytime, anywhere. What today’s consumers truly crave is connection and meaning. That’s also why a rising number of pornographic performers are leaning towards non-explicit streaming on platforms like Twitch, where they do mundane things like gaming, cooking or even folding laundry whilst talking about their rather uneventful day.
The truth of the matter is this: People love spending time with other people. AI is already able to provide this kind of entertainment today (see AI companions). But what ultimately makes people spend money is, in the knowledge that today’s performers are real people, the faint hope of one day meeting them. Human connection will, at least for the foreseeable future, be the main driver for people to spend their money. Not just when it comes to art or media. It’s this very fundamental need that represents the root of our desires.
That’s also why the feeble arguments by older generations about «music not being as good as it used to be in our days» are moot if we’re brutally honest. There has always been technically amazing music, and there has always been low-effort trash. Both have proven to have a right to exist. Because ultimately it wasn’t really the execution that mattered. It was the human connection and meaning the audience felt when experiencing it.
So, this is my advice to people who consider creating art with AI: It doesn’t matter how «good» your work looks or sounds. What matters is what it means and who you are. If it is success and fame that you seek: Be a real human being who has something to say that is worth listening to. And that can be done with just a pencil and a piece of paper or a cheap mini synthesiser and a mic you bought online. You don’t have to be an excellent writer, painter or musician. The most important part of creating art that will resonate with others is to experience real life. Be it good or ugly. To quote Hemingway: «Your work is good as long as it contains (human) truth.» And that’s something AI knows nothing about. ●
Amon Adamantos is a Swiss author. «Léthe», his first novel, was published in 2021. His first self-published novella «Pluto» was released in 2015. The main themes of his work are social issues and existentialism. His next novel «Coma» will be published in early 2025.
Songs Of A Lost World, Indeed
The Cure’s new album, «Songs Of A Lost World», resonates around the world. Let’s take a closer look.
What else can I write that hasn’t been put down on paper? Yes, Songs Of A Lost World, the new album by The Cure, the first in 16 years, is a masterpiece. And one wonders what diabolical pact this Robert Smith must have made to still sound 25 at 65.
The album has since climbed to number one in the album charts in both the USA and the UK. Comparisons were drawn with the band's undisputed opus magnum: Disintegration from 1989. As ever, The Cure sounded dripping with melancholy and full of world-weariness. And in general, no one disagrees with this conclusion.
Transience is a constant companion throughout the album. In I Can Never Say Goodbye, Smith heartbreakingly deals with the death of his brother. «As a memory of the first time, in the stillness of a teardrop / As you hold me for the last time in the dying of the light,» laments Smith in And Nothing Is Forever.
Songs Of A Lost World is a desperate beacon, written by an ageing man in an ever faster-changing world. What is actually the perfect template for something cringeworthy works because Smith laments but doesn’t point fingers. It has always been that way with The Cure: profoundly personal but with a way of finding yourself in the songs.
When I asked on the Threads platform why the album resonates with people, Alex Storer replied: «I’ve experienced a lot of loss, so the lyrics speak to me personally on that level, but it seems to go further than that; it’s about the passing of time, the sudden feeling of being old(er) and the realisation that the world you've grown up in and been shaped by has changed for the worse.»
And Chris Jakins added: «The message may be bleak, but there's hope in the fact that they’re still saying it and sounding so good.»
And my personal favourites among the answers were provided by these two users:
I remember walking the streets of Zurich at the age of 18 with the album Bloodflowers playing on endless repeat. The soul bathed in adolescent despair, accompanied by The Cure.
Even more than Disintegration, I see a direct kinship between Songs Of A Lost World and 2000’s Bloodflowers. Both have this meandering quality; both take their time in the sprawling compositions and celebrate a warming sadness.
The success of Songs Of A Lost World is both surprising and natural. The Cure have almost prophetically chosen the perfect time for the release: at the turn of an era, while dreams and hopes were shattered in the US elections and a shock wave of bewilderment was sent to Europe. Instead of anger, discouragement and disorientation are on the agenda today. And this album is the perfect soundtrack to the question: What is happening to us right now?
At the same time, The Cure deliver the perfect anachronism, at least musically. In a music industry in which algorithms increasingly influence songwriting, the band creates a bastion of escapist, writhing anthems. It often takes minutes for Smith’s voice to ring out. Hooks in the first three seconds? Not a chance!
The ultimate pinnacle of despair and escapade remains the overwhelming Endsong, the album’s closing track.
It’s all gone, it’s all gone
Nothing left of all I loved
It all feels wrong
It’s all gone, it’s all gone, it’s all gone
No hopes, no dreams, no world
No, I, I don’t belong
No, I don't belong here
Songs Of A Lost World is unwieldy, wants you to take your time. It’s a stew album: the longer it simmers, the more often you stir it, the tastier it becomes.
This is anything but a matter of course today, especially for younger generations. And yet, the album also resonates with them. Characterised by a drastic pandemic and fears about the future, a new wave of melancholy and thoughtfulness has emerged in music, inspired by post-punk and dark wave.
Society and young people today are too fragmented to make generalised statements. And generalisations are always dangerous. But the days of escaping into hedonism seem to be over. Hangover mood. The challenges are too great to simply ignore.
The Cure and their Songs Of A Lost World create catharsis not through ignorance of the world but through empathy. Robert Smith knows how to say with his songs: I see you and feel your pain. It’s okay to feel desperate.