„Tomorrow’s music today.“—that’s the motto of the two-day event titled Hello Tomorrow, taking place at Papiersaal Zurich on March 22 and 23. Hosted by Just Because and presented by Negative White as a media partner, Hello Tomorrow offers a stage for international up-and-coming acts not yet able to play their own tours in Switzerland. It’s a perfect opportunity for music enthusiasts to witness four acts with serious breakthrough potential.
Friday, March 22
Paula Cendejas (ES) is one of the most exciting discoveries in Spanish pop and R&B. With the La Cendejas project, she brings her innermost emotions to the outside world. The songs were written crying, screaming and laughing and are a testament to strength and courage.
Slate (UK) from the Welsh capital Cardiff unleash the intensity of post-punk with the melodic power of new wave. At the heart of their identity is a love of poetry. They are the heirs of their country's storytellers.
Saturday, March 23
Soft Launch (UK) have made a name for themselves with energetic live shows without any previously released music. London’s „The Grace „was sold out within an hour. Major publications such as Dork and DIY Mag are already focussing on the band. These are signs that should not be ignored if you don't want to miss the beginnings of a great band.
Some voices immediately get under your skin, and JERUB (UK) has one of them. His compositions are both intimate and anthemically grand. With his emotional power, he manages to make you feel personally addressed by him.
In the coming weeks, we will take a deeper dive into each of the artist’s work and get to know them a bit better. Stay tuned.
