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Alrighty Aphrodite premieres video for «Loud But Silently»

German-French indie rock artist Alrighty Aphrodite shares video for his single, «Loud But Silently». Watch the premiere here today.

Nostalgia for the early 2000s indie rock—that is undoubtedly the first thought that springs to mind when you listen to Alrighty Aphrodite’s song Loud But Silently. A snotty attitude, a roughness to the sound, but also an unparalleled honesty.

Marc Feldes, aka Almighty Aphrodite. Photo: Katharina Zist
Marc Feldes, aka Alrighty Aphrodite. Photo: Katharina Zist

Loud But Silently was already released in July 2024. But before Marc Feldes, the creative mind behind Alrighty Aphrodite, unleashes the first single of his debut EP next year, Loud But Silently receives some more love with a new video.

Directed and shot by Thea Seddig, the sepia-toned video underpins the song’s vintage aesthetics. Today, Negative White is proudly hosting its premiere:

But before you dismiss Alrighty Aphrodite as yet another retro cosplay with no substance, Loud But Silently does actually have lyrical depth in the pockets of its upbeat sonic outfit.

The juxtaposition of «loud» and «silent» metaphorically represents outer appearance or perception and inner struggles, respectively. The moral of the story, however, is not about these challenges but a worthwhile reminder:

And then you're asking me, ‚What's it all about?‘
And then I'm telling you something, honey, life’s about

How you, yeah, how you live it
Not how you make it the most vivid

Between living life fearlessly and consciously, the lesson ultimately is to find a mindful balance. To find meaning and joy. To find the right path for you, unbound by external expectations.

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