Negative White

At Negative White, we believe music is best when it is a shared human experience. We believe that when we share music with others, it builds relationships and creates memories.

Our purpose is to share and nurture people’s passion for music.

Since 2010, our team of music enthusiasts has been committed to covering emerging artists, analysing global trends, and getting below the surface with musicians. We take pride in providing a platform for local and newcomer artists.

As an independent media company, we have no shareholders but music enthusiasts. Every membership contributes directly and only to Negative White and its purpose.

So whether you are a die-hard music fan or just discovering the joy of music, we hope you us on this journey and create shared music moments.

A Word from the Founder

Hi, my name is Janosch, and I am the founder of Negative White.

From a very young age, music was part of my life. There was often an album playing at home. Later in school, I would find new music in traditional ways: on compilations or through pop magazines.

However, when I was 15, my uncle gave me a stack of CDs to import on my brand-new iPod. It was the moment music became something more to me: a way to express to the world who I was, feeling heard and recognised emotionally.

Since then, I have realised that what made this moment so significant wasn’t just the music but how it was shared: from human to human. This personal connection made the music so much more impactful and memorable.

I believe that music is at its best as a shared experience—whether we enjoy a concert together or recommend each other the music we are excited about. That‘s why I founded Negative White in 2010. To build a platform that serves this purpose: sharing and nurturing people‘s passion for music.